The Healthcare Professionals' Attitudes Toward Anti-aging Food Consumption for Treatment in Thailand

Itthichet Panitchaisak; Aurachorn Inkanuwat; Burim Otakanon

Authors

Itthichet Panitchaisak College of Management, Mahidol University
Aurachorn Inkanuwat College of Innovation, Thammasat University
Burim Otakanon Mahidol University https://orcid.org/0000-0003-1506-7243

Abstract

The human body's deterioration is a consistent change throughout a person's life. Aging derives from multifactorial causes. Studies have shown that free radicals can damage cells and tissues. Such damage leads to a state of deterioration of the body. A decent controlled diet can help reduce the deterioration of the body's performance. The objectives of this research were to study the influence of the health consciousness, perceived health risk, perceived usefulness, attitude toward behavioral, and perceived behavioral control of the healthcare professional on the consumption of anti-aging food. The results showed that health consciousness, perceived health risk, perceived usefulness, and attitude toward behavior positively influenced the perception of the professional healthcare in providing anti-aging dietary advice to control food consumption behavior to recipients. Healthcare professionals who have self-confidence in advising on an anti-aging diet will confidently educate the recipients to follow their advice. According to the advice, the recipients can adopt their dietary habits to abate aging more effectively. In addition, this research will contribute to the body of knowledge of anti-aging diet science for developing healthcare professionals.

Author Biography

Burim Otakanon, Mahidol University

Dr. Burim Otakanon is a full-time lecturer at the College of Management, Mahidol University. Burim earned his Ph.D. in Technopreneurship and Innovation Management from Chulalongkorn University. Burim was the deputy dean at the College of Management, Mahidol University. His specializations are in the areas of marketing, innovation, branding, business model, and management. He is the author of Knowledge Management (OCSC) and co-author of Choize Model. He received several teaching excellence awards from the College of Management, Mahidol University, and distinguished services and Dedication Award from Assumption University. He also provides consulting services and talks to the government's agencies and businesses, ranging from consumer goods to industrial goods.

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