Sustainable Alcohol-free Village Model: Ban Non Ma Khuea, Tambon Ka Bin, Amphoe Kut Khaopun, Changwat Ubon Ratchathani

Abstract

        The aim of this action research was to study a Sustainable Alcohol-free Village Model. The methodology consisted of analysis of condition and situation before development, determining the formation of solution, follow-up according to activities/plans/program of development and evaluation.

        Purposive sampling was used in this research, the population were 111 alcohol addicted persons, aged 15-80 years and resided at Ban Non Ma Khuea, Tambon Kabin, Amphoe Kut Khaopun, Changwat Ubon Ratchathani, the time period of this study was between July 2003 and December 2007. The tool of data collection was interview and focus group and the data analysis statistics consisted of percentage, mean, and standard deviation. It was revealed that 27 operation committees were appointed. Two village and temple regulation posters were made and being posted at 2 declaration sites. Whereas posters concerning the non-alcohol campaign in villages and temples were being posted at 11 sites manifesting the ban of alcoholic beverage distribution in villages and temples. Sanctions were fine of 10 offenders and 2 grocery owners for alcohol ban violation. In addition, a permanent alcohol abstinence clinic was established in an assemble of non-alcoholic drinking people, holding three panel discussions to share experiences on alcohol abstinence. Providing incentive of 28 cattles for role models was arranged and the villagers vowed to abstain from alcohol consumption during Buddhist lent for 4 times. Avoiding the alcohol beverage in funerals, Kathin, monkhood ceremony and wedding ceremony were reported. The prevalence rate of alcohol beverage drinking people in the pretest was 58.11 percent and was reduced to zero in the post-test, thus the way of Sustainable Alcohol-free Village Model establishment should support the strength of temple, committee, budget and the participation of people.

Key words: village model, alcohol drinkers, alcohol abstinence, alcoholic drinks