Evaluation on Sub-district’s Breastfeeding for Family Love Bonding Project in Bureau of Inspection and Evaluation Region 3 - การประเมินโครงการตำบลนมแม่เพื่อสายใยรักแห่งครอบครัวในเขตตรวจราชการที่ 3

Abstract

Based on CIPP model, this study was designed to evaluate context, input, process and products
of sub-district’s Breastfeeding for Family Love Bonding project. Samples were seclected from 5
sub-districts of 5 provinces including 12-15 stakeholders: chiefs of sub-district administrative organization,
health officers, agricultural officers, teachers, key numbers and village health volunteers.
Qualitative data were collected in a series of focus group discussion while semi-structured interviews
were additionally used for quantitative assessment. Comparison of pre-post products were
carried out. The timeline was January - December 2012. Content analysis was used for qualitative
data while frequency and percentage were used for quantitative data.
It was found that its context was appropriate and pertinent to local problems on teenage pregnancy,
delay antenatal care, low birth weight and low exclusive breastfeeding. Input was considered
appropriate to problem analysis, planning, budget allocation and supply. On process evaluation,
improvements on networking, public relations, local commitment and advocacy were identified.
However positive changes had been reported as the proportion of less than 20 year-old pregnant
women decreased from 26.20 to 21.11 percent. Moreover, the proportion of women with less
than 12 week-pregnancy increased from 76.78 to 82.10 percent, the proportion of new born infant
with less than 2,500 gram decreased from 8.33 to 5.17 percent and exclusive breastfeeding proportion
increased from 40.66 to 54.87 percent.
It is recommended that high profile campaiging should be launched to promote 6-month breastfeeding
whereas strengthening networks’s roles in systematic monitoring and evaluation is duly
required.
Key words: CIPP model, sub-district’s Breastfeeding for Family Love Bonding