Development of Tuberculosis Key Messaging for Risk Communication in the High Risk MDR-TB Spot: a Case Study of Thai-Myanmar Border Provinces, Year 2015 - การพัฒนารูปแบบสื่อสารความเสี่ยงจากวัณโรค ในพื้นที่เสี่ยงวัณโรคดื้ออยาหลายขนาน: กรณีศึกษา จังหวัดชายแดนไทย-เมียนมาร์ ปี พ.ศ.

Abstract

               The objective of this study was to develop an appropriate media master in the context of Thailand-Myanmar border, analyzing similarity or difference of media master between regular tuberculosis and multi-drugs resistant-TB, the forms and channels for tuberculosis media master, and the appropriate contents to produce multi-language media for TB risk communication. The methodology was a qualitative method combining with both of story telling based on experiences and focus group discussion techniques. Data were collected through interview using semi-structure questionnaire. It was found that persons involving in media master production should be public health officers, staff of non-government organizations, entrepreneurs, employers of migrant workers, physicians and scholars, as well as graphic designers in the final process of media production. However, migrant health volunteers should participate in content design process to identify “common words” which would be generally perceived by Myanmar migrant workers. The future multi-language media master of tuberculosis should contain useful contents regarding contact locations for persons with suspected symptoms to seek for services. The types of media might be mass media, personal media, activity media, specialized media, and newer forms of media. Integration between personal media and activity media should also be utilized. Key message should be clearly stated in the following three main issues: (1) common symptoms, (2) treatment process, and (3) raising awarenessof the communities on TB problems.

Key words: tuberculosis, risk communication, media master, Thailand-Myanmar border