Service Innovation Model: Applyig New Public Administration Concept by Integrating the Public Administration System in the Health Region

Abstract

The objective of this study was to develop an innovation model that applied the New Public Administration Concept through integrating Public Administration System in the Health Region; and to analyze confirmatory factors influencing service innovation, as well as to identify direct and indirect influence and causal factors that influence service innovation. It was conducted as a mixed method research with multiphase design. The study tools were a queationnaire collecting general information and an assessment tool for collecting data on the understanding and management associated with the new public administration concept. The measurement tool was verified by 7 experts for the content validity. The samples were 430 public health personnel elected from all regions of Thailand via two-stage sampling method. Data were analyzed by using frequency, percentage, mean, standard deviation, independent samples t-test, Oneway ANOVA, LSD (lease significant difference) and structural equation model analysis and path analysis. The confirmatory factor analysis showed the causal model of the factors affecting service innovation by applied new public administration concepts by integrating the public administration system in the health region was consistent with empirical data at very good level. (χ2 = 314.520, df= 324, χ2 /df=0.970, P-value=0.6368, CFI=1.000,TLI=1.001, RMSEA=.000, SRMR =.045). The results of the study of the service innovation consists of 6 service innovation elements: (1) knowledge and understanding about public administration concepts by integrating the public administration system, (2) management innovation, (3) the use of technology and information, (4) the integration between organizations/departments to be used in innovation, (5) the management used in the service of innovation, (6) strategic planning, operations and strategic planning at the national level. Based on the research results, a Service Innovation Model was optained by applying the new public administration concept and integrating the public administration system in the health region. In addition, 5 innovations were developed, consisting of “Inter Department Cooperation Network Innovation”, “You Service Innovation”, “Hos Service Innovation”, “People Information Program” and “People Information for Referral Program”. Thus, concerned parties are recommended to utilize or adapt this model in the ways that fit with their specific context.