Guidelines for solving Online Cosmetic Advertising

Abstract

Abstract

          This research aimed to study and analysis problems, currently encountered in illegal explore solutions and generate recommendations for online cosmetic advertising. This qualitative research studied relevant documents and available information on the internet between August of 2022 and July of 2023. The results revealed that there was Online advertising has a wide impact on the consumer population. Information from online media can be easily sent to the target audience, low investment, wide market size and many platforms, increase sales opportunities. There are many online product sellers emerging all the time. In addition, consumer behavior has changed and turned to buying products online. However, there is no requirement for cosmetic advertising to obtain advertising permission from any agency or government agency before show. There is only the Cosmetics Act, B.E. 2015 which designated Food and Drug Administration as an agency with duties and responsibilities in regulating cosmetic advertising after the advertisement has been published for commercial purposes. But online advertising also has a related government agency, Office of the Consumer Protection Board and Ministry of Digital Economy and Society. In addition, business operators, advertising producers and consumers There is little legal knowledge. Lack of awareness of the impact on themselves and society.

          In conclusion, in order to solve online cosmetic advertising effectively, the research recommendations were as follows: The relevant government unit is the Food and Drug Administration. Office of the Consumer Protection Board and the Ministry of Digital Economy and Society should be a systematic integration of work in all aspects such as linking related information, reduce steps in legal proceedings, reduce duplication, work together proactively, and strengthening cooperation with business operators, advertising producers, and consumers. In order for the work to be continuous and consistent until the objectives are achieved, Including improving laws and regulations to suit the current and future situations. Product sellers, advertising producers and consumers should study and understand the relevant laws and regulations, be aware of the impact on themselves and public society and participate in suppressing illegal online cosmetic advertising.

          Keywords:  Advertising  problems,  Online Advertising ,  Cosmetic ,