THE SERVICE MODEL DEVELOPMENT OF THAI MASSAGE IN HEALTH ESTABLISHMENT, CHIANG MAI PROVINCE
Keywords:
Action research, Service Model development, Thai massage, Health establishmentAbstract
This action research study aimed to develop the service model of Thai massage in the establishment of health based on the Chiang Mai context. This study focused on collaboration among all stakeholders in governmental and non-governmental organizations. The process of Thai massage service model development has been divided into 3 phases: 1) planning was to establish a partnership and to identify the situation and solution for developing the Thai massage service; 2) action was the Thai massage service model development and; 3) evaluating model implementation in 20 health establishments in Chiang Mai province. The data were collected before and after the model implementation by using a health service standard for massage establishment and were analyzed, then, by using the paired t-test.
The findings of this study revealed that the Thai massage service model included three components: 1) good therapist image practice; 2) good massage practice and; 3) good service practice. Coaching by experts was used as a strategy for implementing the model. Results from model implementation showed a significant difference was found on massage service between before and after implementing the model (p < .01). Therefore, this Thai massage service model should be disseminated so that health establishments would have knowledge, skills, and enable evaluate their services that will lead to the development of Thai massage services.
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