Development of New Normal Market Model

Abstract

This Action Research on the development of a model for fresh markets with permanent infrastructure (type 1) under the new normal lifestyle was undertaken in 7 markets in Suphanburi Municipality during March of 2021, the third phase pandemic in Thailand. The study consists of 4 phases: reviewed and analyzed the situation and health risks in fresh markets, developed model and action planning, Implemented model in the target markets and evaluation of the results. Even though all 7 fresh markets fortunately did not experience an outbreak of COVID-19 (March 2020 – March 2021), many risks of infection have been identified. The most critical risks include crowded space; poor sanitation; incomprehensive management; and unhygienic behavior of sellers, buyers, laborers. Based on these risk factors, we formulate “A New Normal Fresh Market Model” to reduce the risk factors for contamination of COVID-19, especially fresh markets that have been built for a long time and lack maintenance in 3 changes/development areas; (1) Infrastructure & Hardware (2) System-ware and Good Governance (3) People-ware. As a result of implementing the action research, all 7 fresh markets have not experienced an outbreak of COVID-19 and are still open until now. All parties in the markets are also very satisfied and proud of their participation in preventing the spread of COVID-19. In conclusion, this prototype of COVID-19 control model has been demonstrated as suitable for the development of typical fresh markets with permanent infrastructure (type 1) and likely able to be adopted for fresh markets with non-permanent infrastructure (type 2). In any case, the implementation will have to depend on the context of each area such as problem severity and local life style. Going forward, we recommend the model to be integrated as part of fresh market standard for the promotion of higher quality of life.