Situation and Factors Related to Instant Coffee Consumption among Thai People of Pakkakeryor Race Living in the Highlands, Tak Province

Abstract

This cross-sectional descriptive study aimed to study the consumption situation of instant coffee (the Three-in-One) and to identify factors related to the consumption. The samples were Thai people of the Pakkakeryor race living in the highlands of Tak Province. Three hundred eighty-nine samples were recruited using simple random sampling. It was conducted from 15 January to 20 February 2021.Data were collected by questionnaires; and were analyzed by descriptive statistics and chi-square test. The findings revealed that more than half of the participants consumed 2-3 sachets per day, 60.5%. Various factors composed of education, occupation, attitudes towards coffee consumption, and motivation to choose consumption were found to be associated with the consumption of the instant coffee p<0.05). The study concluded that Thai people of Pakkakeryor race living in the highlands consumed several sachets of instant coffee, 1-6 packs per day. Therefore, public health care facilities in the area should promote literacy on proper coffee drinking in order to improve consumption behaviour of the people.