Potential and Success of the Quality of Life Management Operations in Na Bua Subdistrict, Nakhon Thai District, Phitsanulok Province

Abstract

This research is a research and development (R&D) study with the objectives to study the current situation and operational model of the life quality management sub-district; develop a model for life quality management at the sub-district level; and test, improve, and implement the model. The research utilized tools based on the “3K-1K-3S” model, social support theory, and health literacy concepts. It was conducted in three phases. In Phase 1, the researchers assessed the capacity, success, and existing operational model by purposively sampling 12 participants and collecting data through focus group discussions. In Phase 2, the model was developed based on Phase 1 findings and literature review. The developed model included: (1) the concept of participation and motivation in life quality management; (2) practical training, along with manuals, documents, and media distribution; (3) social support integrated with empowerment; and (4) continuous follow-up via formal meetings and both face-to-face and online interactions. A working group of 32 individuals participated in this phase. Phase 3 evaluated the model using a one-group pretest-posttest quasi-experimental design. Research tools included a fivedimension assessment of life quality management literacy and a satisfaction questionnaire. Instrument quality was validated with an overall item-objective congruence (IOC) of 0.917 and Cronbach’s alpha coefficients of 0.905, 0.852, 0.794, 0.797, and 0.842, respectively. Data were analyzed using descriptive statistics and paired sample t-tests. The results led to the development of the model titled “Sustainable Life Quality Literacy in Na Bua Sub-district.” After implementation, 90.62% of participants achieved a high level of literacy (Mean=59.03, SD=4.741), with a statistically significant improvement (p<0.001). Therefore, it is recommended that network partners be encouraged to participate in life quality management efforts through continuous and sustainable empowerment-based approaches.