Strategies in health communication issues “know your numbers & know your risks” byinfluencers on social media

Abstract

This study of Strategies in health communication issues“know your numbers & know your risks” by influencers on social media is action research. The purpose to study situation of using strategies in health communication issues by influencers on social media. The Strategy and effectiveness in health communication issues by influencers on social media in the case of chronic diseases in the issues of sugar level and alcohol. The data collected from research document, the operation report and evaluation by social Media Monitoring Tools and the content analysis by qualitative data ,calculation to interpretation and presentation.

The results of research found that, 1) The situation of using strategies in health communication issues by influencers on social media found that in the effective communication by influencers have 4 main strategies, influencers, the present in content is suitable for the target group, social media and using a network of followers to engage with activities. 2) The Strategy and effectiveness in health communication issues by influencers on social media in the case of chronic diseases in the issues of sugar level and alcohol. The regulation of health communication to influencers in each step, set the purpose, the selection of receiver target, the selection of influencers, the set of content, the budget, the implementation of plan, monitoring and evaluation. According to the situation of using strategies in health communication issues by influencers on social media in the present. 3) The effectiveness in health communication issues by influencers on social media in the case of chronic diseases in the issues of sugar level and alcohol. The data collected in the situation to access and participation of target groups on social media in to 2 issues, that the communication in sugar level and the participation in realengagement total 199,709 engagant include of target groups are like, follow, share, comment and challenge. the communication alcohol of target group issues have participation in real-engagement of target groups. total 130,265 engagant include are like, follow, share, comment and challenge.