Application of Logic Model on Development of Prevention and Behavior Modification Model of Alcohol Consumption among Youth (PABMACY)

Abstract

This research aimed to apply logic model principle in the development of a model for prevention and behavior modification of alcohol consumption among youth (PABMACY) in a rural area, and to evaluate the effectiveness of the model. It was an action research conducted in 2 phases during July 2014 to September 2016. The phase 1 was the development of PABMACY model in Samut sub-district, Prasat district, Surin province. There were 2 volunteer groups: (1) mentor team of 7 persons, and (2) sub-district health team of 80 persons. The phase 2 was the evaluation of the effectiveness of the PABMACY model among 3 groups: (1) health team - 72 persons, (2) the youth - 180 persons, and (3) alcohol retailers - 34 persons. The result of phase 1 demonstrated the mechanism of district health team who implemented 4 core activities: (1) creating the media for campaign, (2) implementing advocacy cam-paigns, (3) creating knowledge, awareness, as well as educating on the Alcohol Control Act B.E. 2551 and the community rules, and (4) follow up and surveillance activities by health committees and mentor team to detect legal violations. The evaluation in the Phase 2 revealed moderate level of sustainability of the activities of the health team (62.5% ); and the good level of knowledge of the youth on alcohol control measures (47.8%). Majority (91.8%) of the alcoholic retailers were aware of alcohol control measures; and no alcohol advertisement observed in 94.1% of alcohol stores. Thus, the work of local health team was very effective in enforcing the law on alcohol control.