DIGITAL LITERACY AFFECTING THE WORK PERFORMANCE OF VILLAGE HEALTH VOLUNTEERS IN MUEANG PATHUM THANI DISTRICT, PATHUM THANI PROVINCE

Abstract

      Digital literacy, defined as the skills to understand and utilize digital technology, is a fundamental digital competence crucial for effective operational performance, communication, and collaboration. This analytical cross-sectional study aimed to investigate the Affecting to the work performance of Village Health Volunteers (VHVs) in Mueang Pathum Thani District, Pathum Thani Province. The sample consisted of 325 VHVs from Mueang Pathum Thani District, Pathum Thani Province, with the sample size determined using the Krejcie & Morgan formula at a 95% confidence level. The research instrument was a questionnaire comprising sections on demographic background, digital literacy, and operational performance of VHVs. Data were analyzed using descriptive statistics, Chi-Square test, Pearson's product-moment correlation coefficient, and predictive power analysis through stepwise multiple regression analysis.

     The study findings revealed that both the digital literacy ( mean= 3.61, SD = 0.71) and operational performance (mean = 3.63, SD = 0.62) of VHVs were at a high level. Digital literacy, as a whole, showed a high positive correlation with operational performance (r = .651, p < 0.01), indicating statistical significance. Furthermore, multiple regression analysis revealed that the "adaptability to digital change" dimension of digital literacy significantly explained the variance in VHVs' operational performance at the 0.05 level of significance, with an R-square value of 0.454. When examining individual variables, digital literacy concerning adaptability to digital change (β = 0.675, p < 0.01) had a significant positive impact on VHVs' operational performance.

      Relevant agencies should prioritize implementing practical training workshops focused on the direct application of digital health technologies in real-world operations. This should be combined with promoting activities that facilitate experience sharing between new and experienced VHVs to foster mutual learning and enhance their adaptation to digital operations effectively.